Many of you are aware that I am an avid consumer of many different kinds of media, and in this blog, I am pulling from many sources to show economic relevance. One of my favourite radio shows that I listen to online or via podcast is called DNTO: Definitely Not the Opera on CBC radio. The show is mostly about sharing different stories from folks all over North America and the world, and is hosted by Sook-Yin Lee. The show can be funny, heartwarming, and sad; but it is also highly thought provoking and one that I do not miss. In the most recent podcast Sook-Yin interviews several people that had very minor roles that ended up making a huge impact in many markets as well as the world. Some people who come up big economically in this week's show included:
J. David Armistead, an optometrist from Texas whose assisting musical artist Buddy Hollie created a definitive look that influenced other famous people from Malcom X to Drew Carrey.
Henrietta Lacks, whose not so well known contribution to medical science created the Biotechnology industry and have enhanced all of our healthcare. Her story is very timely and show a contribution that needs to be acknowledged far and wide by all of us.
Bill Fernandez, whose casual act of introducing two friends led to the creation of the most valuable electronics firms on the planet.
and
Noam Galai whose crazy scream photo was used around the world on T-shirts, books, and graffiti. His photo blew up so huge, his face appeared on banners used in the Arab Spring Revolutions of 2011.The podcast can be heard directly on the website or downloaded for free from iTunes. A link with pictures and other media can be found here. I advise you listen to the podcast and consider how such small actions could lead to much bigger things for markets. Especially in the case of what we call viral marketing.
Success to you all!!!
Prof. Lewis
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